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One Town, One Product (OTOP) is a stimulus program for Micro, Small & Medium-scale enterprises (MSMEs) to develop & market a locality's priority products, Empowering local industries, empowering the country. The program surpassed its targets for 2019, successfully providing 10, 819 counts of MSME assistance, 6,771 counts of product development services, and enabling OTOPreneurs to generate Php1.407 billion in sales.

To date, the program has already established 37 OTOP Philippines Hubs (OTOP.Ph), OTOP’s retail and marketing arm, nationwide with many more underway.nThe session only marked the beginning of OTOP’s continuous thrust to promote inclusive economic growth and increase the competitiveness of local MSMEs. Much can be expected from the program this year as it seeks to further expand its pool of new enrollees and level up the package of services it offers to OTOPreneurs.